Correlation is a measure of the relation between two or more variables. The measurement scales used should be at least interval scales, but other correlation coefficients are available to handle other types of data. Correlation coefficients can range from -1.00 to +1.00. The value of -1.00 represents a perfect negative correlation while a value of +1.00 represents a perfect positive correlation. A value of 0.00 represents a lack of correlation.
The most widely-used type of correlation coefficient is Pearson r, also called linear or product- moment correlation.
Simple Linear Correlation (Pearson r). Pearson correlation (hereafter called correlation), assumes that the two variables are measured on at least interval scales (see Elementary Concepts), and it determines the extent to which values of the two variables are "proportional" to each other. The value of correlation (i.e., correlation coefficient) does not depend on the specific measurement units used; for example, the correlation between height and weight will be identical regardless of whether inches and pounds, or centimeters and kilograms are used as measurement units. Proportional means linearly related; that is, the correlation is high if it can be "summarized" by a straight line (sloped upwards or downwards).
This line is called the regression line or least squares line, because it is determined such that the sum of the squared distances of all the data points from the line is the lowest possible. Note that the concept of squared distances will have important functional consequences on how the value of the correlation coefficient reacts to various specific arrangements of data (as we will later see).
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